Snow White Laundry & Drycleaners Case Study Example | Topics and Well Written Essays - 750 words

Snow White Laundry & Drycleaners - Case Study Example This essay discusses that the presence of Snow White Laundry & Drycleaners in Sydney has been a welcome phenomenon over the past few decades. Established in 1990, the business has proved to stand the test of time as it is among the most outstanding businesses in the area. The reason behind its inception during that time was to provide a healthy environment through the provision of clean apparels. The business has a staff of 9-10 employees who work to serve the customers that are coming from that area, or visiting from other areas. The growth of the business is determined by the manner in which they advertise their products and services. One crucial area in the running of the business is the incorporation of technology in the company. Engaging actively with customers on most media fronts is what keeps the company on its toes. The management and sales strategies the business employs are among the most crucial aspects that assist in its management and governance. By engaging in all clea ning and laundry operations, the company has something to offer most of its customers. Laundromat and laundry services make it easy for customers to choose what they want, and go for it through different avenues. The conducting of different analysis in the environment where the business is situated provides the company with sufficient information as to what best suits the company. Issues that arise are addressed as the small number of employees and suppliers can be handled, unlike with bigger businesses. Snow White Services offered and the pricing strategy Snow White Laundry & Dry cleaning offers most of the services that other laundry services offer. However, it does not deal in coin-operated services. This probably means that there is no self-service for customers looking to have their garments washed and cleaned. Snow White is located in Sydney 58 Terrace Street, and the business employs 9-10 employees who are capable of handling the number of customers that come in regularly. Th e pricing strategy that is employed by Snow White is based on the amount of time required to do laundry, and the quantity of laundry being done. After-service delivery is also among the business’s repertoire, where laundry can be taken to the respective owners. This is also done for a specified fee that is included in the price of conducting services. This strategy works to increase the service rate and increase the profits they receive (Lynn, 2010). Promotion and the situational analysis surrounding the business Offering deluxe services to some of their regular customers is a worthwhile promotion strategy. The discerning and hand finishing process makes customers’ garments receive extra attention from the employees in the company. This gives the whole process of giving already done laundry a human touch. Moreover, the hour-express service ensures that customers who might be in a hurry can get their garments after an hour. This makes it easy for the business to attract customers from the area, and away from competition. Examining the external and